How I Use Instagram Insights: Daily, Weekly and Monthly

I have been loving Instagram Insights ever since it launched last year. But it’s only until recently that I pinned down my strategy for using Instagram Insights to help me understand my followers and the content they love most. It seems to be a generic and simple analytics tool, but it is actually very powerful.

Daily: Followers – Hours

While I have a good idea of when my followers are on Instagram, I like to use this data for accuracy. Every morning, I check the peak timings and plan my posts accordingly for that particular day. The difference even an hour earlier or later makes is noticeable in terms of engagement levels. I’d be lost without this feature!

Weekly: Impressions, Reach, Profile Views

On the main Insights page, the very first tidbit of data is Impressions. When you scroll left, you see Reach, Profile Views, Website Clicks, Email Clicks, etc. Of these data elements, I check the Impressions, Reach and Profile Views on a weekly basis. This is important data to me when analyzing which combination of posts for the week perform better than others. It helps me to understand what number to beat for the coming week. Weeks when I receive reposts on larger accounts, I automatically see an increase in these data elements. Little observations like these help me sort out my strategy, whether it’s aiming for more reposts, or spending more time engaging with other Instagrammers’ content.

Monthly: Top Posts (Saved and Impressions)

The Top Posts analytics are helpful for obvious reasons; to figure out which content is well performing. While most may think that analyzing Top Posts filtered by Engagement, Likes, and/or Comments is useful, I think otherwise. My absolute new favourite metric is the “Saved” feature. You can view this insight on individual posts, or at large when you’re on the Top Posts page. Monthly, and sometimes more frequently, I filter my Top Posts by Saved and Impressions. Both of these give me different kinds of understanding of how followers are consuming my content. I love the Saved metric because it tells me who is bookmarking my content for their actual use. It may be a cafe or restaurant they want to check out, or maybe they just like my shot and are saving it as inspiration to re-create at some point. Either way, it tells me which content is most useful to my followers. On the other hand, I love analyzing the Impressions metric because according to me, this is the true depiction of my content’s like-ability. We’re no longer in an Instagram age where followers actually engage with every post that’s on their feed. Sometimes (most times) users are just scrolling through and don’t feel the need to acknowledge the post. However, if they see it, and keep coming back to it, that’s being logged as Impressions. According to me, this tells me who’s really loving certain content.

And there you go, that’s how I use Instagram Insights on a daily, weekly, and monthly basis. If you have any questions about it, you can write me an email as always, or get in touch with me on my social channels. Happy Instagramming!

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  1. March 30, 2017 / 10:53 am

    Such great tips, Babe! Thanks for sharing!

  2. July 27, 2017 / 9:01 pm

    Is there a way I can do IG insights for the whole month, not just a week? Particularly the followers portion?

    • August 9, 2017 / 9:46 am

      Hi Kellie!

      You can view IG Insights for a full month only for the Posts section. Unfortunately, you can’t do the same for the Followers section. Hope that Instagram allows it one day!


  3. August 28, 2017 / 12:06 am

    Hey Gunjan,

    Thanks for sharing these tips, insights are super helpful so making sure you’re using them right is essential.

    Thought I’d just give you an update as Instagram have announced that they will be launching their insights onto their API, which is great news for everyone that uses insights as it will start to become available in your favorite analytics services. You’ll be able to manage them from desktop and also manage multiple accounts insights in the same place which I’m sure is going to be easier than using it on your phone.

    So keep an eye out as they’ll soon be available in 3rd party services 🙂

    PS. (disclaimer) I work for – An Instagram analytics service and we will be adding these new insights into our service as soon as we’re able to! If you have any questions feel free to shoot me an email.

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