Are Influencers Just Influencing Followers to Become Influencers? 

Hope that title wasn’t too much of a tongue twister, haha.

So, you’re an Influencer, huh? You get amazing products for free and sometimes you even get paid. You go for delicious brunches and coffee dates with your influencer friends every week. You also get to travel and stay at hotels for free. Quite the life, I’d say! But these are just the perks – are we really enjoying every minute at that luxurious hotel? No, we’re on the job and shooting content for most of it. Are we really eating hot meals and drinking hot lattes? No, we’re photographing them first.

There’s a lot of hard work that goes into photographing, styling shoots and getting to know the brands we’re promoting. But that hard work is the last thing to get highlighted, if ever. Why? Because the captions are “Sunday Vibes” and “Happy FriYay!” I am 100% guilty of these captions so I’m not taking any shots here. But that’s why I’ve stepped back and taken note of what we might unknowingly be doing with our Instagram feeds. We’re showing that being Influencers is the easy life, the good life. Almost as though everything is magical and perfect in our lives.

With this trend continuing in full force, it is beginning to seem like we may be influencing our followers to also become Influencers. From an outsider’s perspective, it looks easy to emulate the perfect lives we’re portraying. I mean, look how glam celebrity life appears. If becoming a celebrity was as easy as opening an Instagram account, creating a blog name, adding a bio with contact details and uploading photos of OOTD’s, lattes and avocado toasts, we’d all attempt it. It’s incredibly easy to get on the Influencer bandwagon. That’s literally all it takes and it appears as the easiest job to have.

This is most probably why the Influencer industry has become highly saturated. Don’t get me wrong, there’s nothing wrong with a new Influencer being born by the minute. In fact, I support and encourage those who are passionate about starting a blog and sharing their voice. But it takes a little bit of awareness and responsibility from both parties. Followers who become influenced to become Influencers must be aware that Influencers’ lives are not perfect. It’s being portrayed that way to inspire your style, beauty, cooking or decor to be the best it can be. On the other hand, Influencers ought to be more responsible with their influence and not make it about the good and easy life with every post.

Let’s share a story, or let’s think of a witty caption to bring the focus back to the brand, the restaurant or the hotel. This adds integrity and element to our work, hopefully taking the focus away from seemingly perfect lives with endless perks.

Has anyone else been sharing the same sentiment? Comment below, let’s chat!

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4 Comments

  1. April 7, 2017 / 6:27 pm

    So true!! This stuff is so hard. Nothing is as easy and dreamy as it looks! It’s actual hard work. It’s like a job. Good post!! Glad you brought this up!!

  2. April 8, 2017 / 8:33 am

    So true. Always struggling with that fine line between what we put on and what reality is. Sometimes I want to caption things like “This post wasn’t worth the two hours in the cold.” And then I think — wow, the influencer industry really became popular once a few people actually shared their lives genuinely but then polished the content to the point of “perfection” so everyone had to follow suit. There’s a great article on this as well. Anyways, loved your food for thought! Xo ?

  3. April 17, 2017 / 7:40 pm

    Great read! I 100% agree, sometimes we need to be more mindful of our captions and what we’re saying beneath our ‘perfect’ photos because it took a lot of hard work to get them!

  4. Nehal Mehra
    April 20, 2017 / 11:46 am

    Such an insightful read and I, 150%, agree with what you’re saying. The work you do as an influencer is much more than pictures and the glam life. A lot of dedication and courage makes up what you do. People think taking pictures sums up your job. But they completely forgo the idea that this is content curation – strategic and thought provoking – and there’s depth to what you’re talking about.

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